Idilia Foods: over 70 years supporting sport
At Idilia Foods we’re much more than a food company. Ever since our brands were first created – over 70 years ago – we’ve been committed to sport and its values, like teamwork and the reward that comes with effort. Because brands like Cola Cao and Nocilla provide the energy necessary for sports and to restore strength both at breakfast and at snack time.
The words of the Canción del Negrito, the legendary Cola Cao ad broadcast in the 60s, referred to the product’s qualities for athletes. While in those days it was consumed by “the footballer to score goals” and “good swimmers”, it has since been endorsed by sportsmen as outstanding as Eddy Merckx, Emerson Fittipaldi, Mark Spitz, Rivaldo, Dani Pedrosa and Rafa Nadal in different campaigns.
It was at the Munich Olympic Games (1972) that Cola Cao became an Olympic food, forging an alliance that was to last until the present day. We have cooperated with ADO, the Spanish Olympic Sport Assistance Programme, since it was set up in 1988 to support Spanish sport and help Spanish athletes to carry on working to develop their career day by day.
The most recent campaigns by Idilia Foods brands have concentrated on highlighting the importance of children taking part in sports, telling real and fictitious stories of achievement and dreams come true. Daniel Stix, a 16 year-old paraplegic athlete, showed us how to dream with Cola Cao, proving that no challenges are impossible if you’re determined enough. The youthful Nocilla basketball team, on the other hand, set us an example regarding the role of enthusiasm and the power of the team to achieve any target.
At Idilia Foods our commitment to sports will continue in the future, working alongside our brands day after day with the constant aim of showing how important sport is for all ages and just how much we can learn from it.
Cola Cao is the official breakfast of LaLiga
Nocilla is the official snack of LaLiga
Nocilla is the official snack of the Spanish national basketball team.
Beginning of campaigns featuring real stories of sports kids
Campaign featuring Rafa Nadal with Cola Cao
Campaign featuring Dani Pedrosa with Cola Cao
Campaign featuring Epi with Cola Cao
Raúl features in a TV campaign with Nocilla.
Iván de la Peña and Alfonso feature in a TV campaign with Nocilla.
Nocilla, in collaboration with the Spanish sports council, presents the Spanish School Championship.
Sergio Bartrina, snowboarding champion, features in a campaign with Nocilla.
Epi, considered one of the top basketball players of the 80s, features in several TV campaigns with Nocilla.
Cola Cao backs the Spanish Olympic Sport Assistance Programme (ADO)
Nocilla helps the Spanish Olympic Committee to find the mascot for the Los Angeles Olympic Games.
Cola Cao campaign featuring Eddy Merckx
Cola Cao becomes an Olympic food (Munich Olympics)
Cola Cao launch